The Wriders' Club

Der Wriders' Club bringt Blogger rund ums Thema Fahrrad zusammen, macht sie als Gruppe sichtbar und bringt ihnen mehr Öffentlichkeit. Sein Kodex formuliert, was Leser von Bloggern erwarten dürfen. Dies gilt natürlich auch für einen professionellen Umgang zwischen Bloggern und Wirtschaft.


About the club

The bike is an important means of transport. The bicycle is a popular leisure vehicle. The bicycle is a versatile item of sporting equipment. And last but by no means least, the bicycle is a fascinating piece of engineering design. No wonder then that it’s also the subject of a lively blogosphere. The Wriders’ Club (TWC for short) is joint initiative between Messe Friedrichshafen GmbH, in particular Eurobike, and pressedienst-fahrrad. It aims to generate more attention for you bloggers. It provides a platform to offer users and readers transparency, a place to make new contacts and to promote trust between the industry, media and bloggers.

However, TWC is also directed towards industry: while cooperation between the classic media (print, radio and TV) and the bicycle world has excellently coordinated and efficient structures, an equivalent set-up between the bike cosmos and bloggers is still largely absent. Like a software interface that enables a smooth flow of data between different programs, we, as TWC, want to create an effective standard between bloggers and the bike business.


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